Wylab and IQUII sign a partnership: together for the development of integrated strategies in the Sport Business

Wylab and IQUII sign a partnership: together for the development of integrated strategies in the Sport Business.

It has been signed the collaboration agreement between the Digital Consulting Company, part of the Be Group, and the first Italian Sport-tech incubator for the development of transversal projects and initiatives concerning sport, business, training and innovation technology.

The Sport Industry’s evolution and the changes taking place in recent years have brought a decisive change in the way companies approach the market, from the focus on the user experience to the increasingly stronger integration of technology, up to the time to market. In this context, the synergy between the two players is born which, with shared visions and strategies, intends to bring value and transform it into business opportunities.

And it is with these foundations that the partnership between Wylab and IQUII is structured, with the joint objective of developing projects and initiatives in the world of sport, sharing a vision, skills and network so as to offer the market new opportunities and innovative services.

Specifically, the partnership will focus on four main directions:

  • business (sport platform, insight & data, events)
  • training
  • content marketing
  • innovation technology

“We are very excited about this collaboration that gives value, strengthens our work and is a sign of the continuous evolution of IQUII in the Sport Business. The opportunity to work with Wylab will allow us to face new challenges in the sports industry, making our know-how available on topics such as Fan Engagement, Data Monetization and Sport Marketing”, says Fabio Lalli, IQUII’s CEO.

“The partnership with a high level player like IQUII will strengthen the value proposition towards sports organizations as part of our mission to offer technological solutions and innovative strategies that improve the fan experience and the generation of revenues from digital activities . We have many projects in the pipeline and we’re looking forward to it!”, observes Federico Smanio, Wylab’s CEO.

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